Plan + tracking
Want a full meal plan? Standard — ₪499
Personal online coaching anywhere in Israel — for people who go to the gym but still don't feel like they belong there.
Nationwide online coaching · English-speaking PT in Haifa · Full site in Hebrew at shaharparush.co.il
Free consultation · 15 minutes · No commitment
You don't need more motivation — you need someone who knows you. Most of my clients arrive with the same feeling — they go to the gym, feel like everyone's watching, don't know what to do, and start wondering if they're doing any of it right.
You show up — that's already the hardest part. But inside, it feels like everyone knows something you don't. Nobody's watching your form, nobody you can ask. You don't need more courage — you need someone who sees you.
Work, kids, unpredictable hours. A missed week turns into a month, then you're starting from zero again. You don't need to be harder on yourself — you need structure that adapts when life shifts.
An app gives you an exercise list. It won't answer when you're stuck at 7pm, won't match your equipment, and can't see if your form is right. Real coaching is the difference between "doing exercises" and "progressing safely."
"Doesn't work from a fixed format for everyone — when training is tailored personally, it becomes safer and more enjoyable."
— Ester P., client
That's exactly why I built Foundation — 4 weeks, no monthly minimum. See Foundation details
Short reads on gym confidence, online coaching, and the Foundation program.
Services
Choose your path
Kickoff consult, 4-week Foundation, then monthly coaching — no monthly minimum upfront.
~45 minutes — usually on Google Meet, or in person. We set goals and open the Foundation program.
4 weeks, ₪299, no monthly minimum — custom plan, weekly check-ins, and form review.
After 4 weeks — continue to a monthly tier. ₪299 fully credited to month 1.
A low-barrier entry to personal coaching — no monthly minimum, real accountability. ₪299 fully credited when you upgrade.
₪299 fully credited to month 1 of any monthly tier — within 7 days of completion.
₪299 today → Standard month 1 feels like ₪200 (₪499 minus credit). Basic — like ₪100.
Program goes live in the workout app, movement foundations, first WhatsApp check-in.
Form adjustments via WhatsApp, confidence in core lifts, routine that fits your day.
Video form review, program tweaks, basic nutrition applied.
Final check-in, progress summary, upgrade path to monthly tier with ₪299 credit.
Israeli market averages (2025–2026) — service types people compare, not brand names.
| Feature | Coach Parush · Foundation | App / VOD | Plan only | Full coaching (market avg.) |
|---|---|---|---|---|
| Entry price | ₪299 / 4 weeks | ₪42–200/mo | ₪200–510 one-time | ₪500–800 consult + ₪590–850/mo |
| Personal coach | לא | |||
| Weekly WhatsApp | 4 check-ins | Limited / none | ||
| Video form review | 1 review | |||
| Personal nutrition | Basic guidelines | General tips | ||
| Monthly minimum | None · 4 weeks only | Month-to-month | None | Often 3+ months |
| Built for people who feel lost at the gym | Core focus | Generic | Varies | Not always |
Swipe sideways to see all service types
Sources: 2025 market guide (Ofek Zaramati), Spetz, leading coach sites. Average prices — may vary.
After Foundation — ₪299 fully credited to month 1 of any monthly tier. Basic month 1 feels like ₪100.
Start with a free callAfter Foundation — or directly if you already train. 3-month minimum applies to monthly tiers only.
All monthly tiers include your program in the workout app — tracking and ongoing adjustments.
Want a full meal plan? Standard — ₪499
After Foundation — month 1 feels like ₪200
Personal training at your home or FitBox Haifa — secondary to online coaching, for local clients.
I come to you — no commute, no waiting. Full professional training in the comfort of your home.
Weekly sub: ₪300/session · Monthly from ₪1,200
Personal training at FitBox — professional equipment, focused environment, results that speak for themselves.
3×/week sub: ₪175/session only
For anyone curious to try — at your pace, in-person at FitBox or at home. Below specialist combat coaches, with real experience from personal training with Tsach Harel.
Boxing & kickboxing — in-person only · Not included in online coaching
Ask about combat trainingNot sure if coaching is right? A separate path from the online funnel — assessment, direction, and initial program outline.
Consult fee can be credited toward in-person training packages.
My mission is simple: take people who go to the gym and feel like they don't belong there — and make them feel like they finally do.
When I moved to Israel, the gym became my community — a bridge between cultures. 12 years as a CrossFit athlete, and 3+ years as a coach at FitBox Haifa — a patient, professional approach for anyone who feels lost.
“Kind, approachable, professional.”
— Sahar S., Google review
Wingate certified
FitBox certified
C4F functional
Pregnancy + CrossFit training
Moments from coaching — calm, professional, personal.
Real results take time — 3 months is the minimum to see change and build lasting habits. But you start with Foundation (4 weeks) — no monthly minimum.
Yes — especially for those who feel lost at the gym. You train in a comfortable environment, and I build the plan around what you have (gym, home, minimal equipment).
Recommended but not required — I build the plan based on what you have access to.
4 weeks of custom plan, weekly WhatsApp check-ins, and video form review. At the end — choose whether to continue to a monthly tier. ₪299 fully credited to month 1.
YouTube doesn't know your body, schedule, or injuries. I build a plan for you, adjust it weekly, and answer when you're unsure — at 7pm at the gym, not in a generic video.
Minimum 3 days, 45 minutes per session. Quality over quantity.
Yes — that's exactly the audience. Boxing & kickboxing for beginners, in-person in Haifa, at your pace.
Foundation: basic guidelines. Basic: general PDF. Standard and above: full personal meal plan.
Foundation — one-time, ends after 4 weeks, no obligation to continue. Monthly tiers — 3-month minimum because habits take time; after that, month-to-month.
There's no obligation after Foundation. If the first week doesn't feel right — we talk and find what works for you, without pressure.
Free 15-min consultation — leave your details and I'll get back to schedule a call. Availability: Sun–Thu afternoons (12:00–17:00).
15 minutes free — no commitment. We'll see if I'm the right coach for you.
Book a free 15-min call