Foundation Program

A clear plan.
Progress at your pace.

שחר פרוש

Personal online coaching anywhere in Israel - for people who go to the gym but still don't feel like they belong there.

Nationwide online coaching · English-speaking PT in Haifa · Full site in Hebrew at shaharparush.co.il

Foundation Program Build your own program

2-min quiz · Personal insights · Call only if you need it

5.0 · {reviewCount} Google reviews

Sound familiar?

You don't need more motivation - you need someone who knows you. Most of my clients arrive with the same feeling - they go to the gym, feel like everyone's watching, don't know what to do, and start wondering if they're doing any of it right.

Walk into the gym - and don't know what to do first?

You show up - that's already the hardest part. But inside, it feels like everyone knows something you don't. Nobody's watching your form, nobody you can ask. You don't need more courage - you need someone who sees you.

"This time for real" - until life wins again?

Work, kids, unpredictable hours. A missed week turns into a month, then you're starting from zero again. You don't need to be harder on yourself - you need structure that adapts when life shifts.

Downloaded a plan - and got stuck on your own?

An app gives you an exercise list. It won't answer when you're stuck at 7pm, won't match your equipment, and can't see if your form is right. Real coaching is the difference between "doing exercises" and "progressing safely."

"Doesn't work from a fixed format for everyone - when training is tailored personally, it becomes safer and more enjoyable."

- Ester P., client

That's exactly why I built Foundation - 4 weeks, no monthly minimum. See Foundation details

Beginner guides

Helpful before you start

Articles, workouts, and terms - on gym confidence, online coaching, and Foundation.

Feeling lost at the gym?

Why it happens - and what actually helps.
Online coach for beginners

When remote coaching works in practice.
Why Foundation at ₪299?

Compared to apps and coach-free plans.

All resources

Services

Choose your path

Foundation

4 weeks that change everything

The first step for everyone who joins coaching - 4 weeks, no monthly minimum, real accountability. ₪299 fully credited when you upgrade.

First step

Foundation - 4 weeks

Everyone starts here - build a base, test fit, and arrive ready for a monthly tier

₪299 One-time · No monthly minimum
✓Custom 4-week training plan (workout app)
✓Kickoff consultation (~45 min, Google Meet / in person)
✓4 weekly app check-ins
✓1 video form review
✓Calorie + macro targets

₪299 fully credited to month 1 of any monthly tier - within 7 days of completion.

₪299 today → Standard month 1 feels like ₪200 (₪499 minus credit). Basic - like ₪100.

Foundation Program Not sure? Compare all tiers

What happens each week?

Kickoff + basics

Program goes live in the workout app, movement foundations, first app check-in.

Why Foundation? · Market comparison

Israeli market averages (2025–2026) - service types people compare, not brand names.

Feature Coach Parush · Foundation App / VOD Plan only Full coaching (market avg.)
Entry price ₪299 / 4 weeks ₪42–200/mo ₪200–510 one-time ₪500–800 consult + ₪590–850/mo
Personal coach לא
Weekly app check-in 4 check-ins Limited / none
Video form review 1 review
Personal nutrition Calorie + macro targets General tips
Monthly minimum None · 4 weeks only Month-to-month None Often 3+ months
Built for people who feel lost at the gym Core focus Generic Varies Not always

Swipe sideways to see all service types

Sources: 2025 market guide (Ofek Zaramati), Spetz, leading coach sites. Average prices - may vary.

After Foundation - ₪299 fully credited to month 1 of any monthly tier. Basic month 1 feels like ₪100.

Foundation Program Full Coach Parush tier comparison
Online coaching

Monthly tiers

Everyone starts with Foundation - then picks a monthly tier. 3-month minimum applies to monthly tiers only.

All tiers - program in the workout app, communication and check-ins through the app.

Basic

Plan + tracking

You train consistently - need a plan + accountability, and build your own meals from your numbers

399 ₪
per month · 3-month minimum

Want a full meal plan? Standard - ₪499

✓1 consultation per month (~45 min, Google Meet)
✓Custom monthly training plan + monthly update
✓Personal calorie + macro targets - you build your own meals
✓Weekly app check-in
✓Communication through the workout app
✕Full meal-by-meal plan
✕Video form checks
Fit check
Most popular
Standard
Includes full personal nutrition

Full personal coaching

You want training and nutrition handled for you - full coaching without VIP

499 ₪
per month · 3-month minimum

After Foundation - month 1 feels like ₪200

✓Consultation every 2 weeks (~45 min, Google Meet)
✓Custom plan + ongoing updates
✓Full meal plan (meals + portions)
✓Weekly app check-in
✓Progress tracking + adjustments
✓Ad-hoc video form checks when you send a video
★Maximum 10 clients only
Fit check
VIP

VIP coaching

You want close support - weekly calls, daily nutrition, limited spots

899 ₪
per month · 3-month minimum
✓Everything in Standard
✓Weekly consultation (Google Meet)
✓Daily nutrition tracking - log meals, feedback on business days
★Maximum 2 clients only
Check availability

Availability & response times

Response within 48 hours · Mon–Fri 09:30–21:00 · communication through the workout app (WhatsApp for quick questions)

  • Foundation - Weekly check-in · ~45 min kickoff consult
  • Basic - Monthly consultation · response within 48 hours
  • Standard - Consultation every 2 weeks · response within 48 hours
  • VIP - Weekly consultation + daily nutrition review · response within 48 hours

Full policies

Full tier comparison
Haifa & Carmel

In-person training

Personal training at your home or FitBox Haifa - secondary to online coaching, for local clients.

At home

At-home personal training

I come to you - no commute, no waiting. Full professional training in the comfort of your home.

350 ₪ per single session

Weekly sub: ₪300/session · Monthly from ₪1,200

FitBox Haifa

Gym personal training

Personal training at FitBox - professional equipment, focused environment, results that speak for themselves.

229 ₪ per session · 1×/week membership

2×/week: ₪200 · 3×/week: ₪175 · see table below

FitBox Haifa membership Per session Monthly
1× per week 229 ₪ 916 ₪
2× per week 200 ₪ 1,600 ₪
3× per week 175 ₪ 2,100 ₪
Book in-person training
In-person · Haifa

Boxing & kickboxing for beginners

For anyone curious to try - at your pace, in-person at FitBox or at home. Below specialist combat coaches, with real experience from personal training with Tsach Harel.

225 ₪ per session

Boxing & kickboxing - in-person only · Not included in online coaching

Ask about combat training
One-time consult

Consultation meeting

Not sure if coaching is right? A separate path from the online funnel - assessment, direction, and initial program outline.

Online

Google Meet

45–60 min · Assessment + direction

100 ₪
FitBox Haifa

In-person @ FitBox

60–90 min · Fitness assessment + goals

150 ₪

What's included?

  • Current situation, routine, and goals
  • Fit check for online or in-person coaching
  • Initial direction and recommended next step
  • Q&A - no pressure to commit

How it works

  1. Choose a format - Google Meet or in-person at FitBox
  2. Leave your details in the form and we schedule a time
  3. Focused assessment call - 45–90 min depending on format
  4. End with a clear picture - continue only if it feels right

Consult fee can be credited toward Foundation (online coaching) or in-person training packages.

Book a consult
About

Not one-size-fits-all. Someone who listens.

Shahar Parush - Coach Parush

My mission is simple: take people who go to the gym and feel like they don't belong there - and make them feel like they finally do.

  • Attentive to your needs - not a generic program for everyone
  • Shows up with warmth and a smile - no pressure, no intimidation
  • Adapts the workout - safer, more enjoyable, at your pace

When I moved to Israel, the gym became my community - a bridge between cultures. 12 years as a CrossFit athlete, and 3+ years as a coach at FitBox Haifa - a patient, professional approach for anyone who feels lost.

5.0 {reviewCount} Google reviews
6 years as a coach
12 years CrossFit

“Kind, approachable, professional.”

- Sahar S., Google review
Foundation Program Build your own program
וינגייט Wingate certified
FitBox FitBox certified
C4F C4F functional
השתלמות פעילות גופנית לנשים בהריון Pregnancy + CrossFit training
שחר פרוש מאמן לקוח עם kettlebell ב-FitBox
שחר פרוש במכון FitBox
שחר פרוש מדריך טכניקת תנועה עם לקוח
שחר פרוש מלמד קבוצה קטנה ב-FitBox
Reviews

What clients say

5.0 {reviewCount} Google reviews
All reviews on Google
Instagram

@coachparush in action

Moments from coaching - calm, professional, personal.

Fit

Is Foundation right for you?

Especially if you…

  • Go to the gym - but aren't sure what to do
  • Want calm structure - no yelling, no pressure
  • Are ready for a plan and check-ins - not just one-day motivation

Less of a fit if you…

  • You want fast results without changing your routine - something that "just works on its own"
  • You only want one training hour a week - not a plan for the days in between
  • You're not willing to send a quick update or ask - even when something feels unclear
FAQ

Questions & answers

Why is there a 3-month minimum?

Real results take time - 3 months is the minimum to see change and build lasting habits. But you start with Foundation (4 weeks) - no monthly minimum.

Does online coaching work for beginners?

Yes - especially for those who feel lost at the gym. You train in a comfortable environment, and I build the plan around what you have (gym, home, minimal equipment).

Do I need a gym membership?

Recommended but not required - I build the plan based on what you have access to.

What is Foundation and what happens after?

4 weeks of custom plan, weekly app check-ins, calorie and macro targets, and video form review. At the end - choose whether to continue to a monthly tier. ₪299 fully credited to month 1.

Why pay if there's YouTube?

YouTube doesn't know your body, schedule, or injuries. I build a plan for you, adjust it weekly, and answer when you're unsure - at 7pm at the gym, not in a generic video.

How much time per week?

Minimum 3 days, 45 minutes per session. Quality over quantity.

Never trained boxing - is this for me?

Yes - that's exactly the audience. Boxing & kickboxing for beginners, in-person in Haifa, at your pace.

Is nutrition included? Which tier?

Foundation: calorie + macro targets. Basic: personal targets - you build your own meals. Standard and above: full meal plan (meals + portions). VIP: daily nutrition tracking.

Can I pause or cancel?

Foundation - one-time, ends after 4 weeks. 50% refund if cancelled before week 2 starts. Monthly tiers - 3-month minimum; one pause up to 2 weeks allowed (extends commitment). After 3 months - month-to-month with 7 days notice before the next billing cycle.

What if we don't click after the first week?

There's no obligation after Foundation. If the first week doesn't feel right - we talk and find what works for you, without pressure.

How do we communicate between sessions?

Through the workout app - your program, messages, and check-ins live there. WhatsApp for quick questions. Response within 48 hours, Mon–Fri 09:30–21:00, not on weekends.

Contact

Ready to start?

A 2-minute quiz with personal insights - then start Foundation right away. A short fit call is available if you need it - optional.

2-minute fit check

Answer a few quick questions, get tailored insights - and if it fits, continue to secure payment.

  • Short quiz - instant personal insights
  • Pay ₪299 - Foundation program, 4 weeks
  • Book your kickoff - after purchase, on my calendar
Start the quiz

No commitment · You can start without a call

A clear plan. A calm start.

2-min quiz, personal insights, then Foundation at ₪299. A short call only if you want one.

Foundation Program
Foundation Program Build your own program