Walk into the gym knowing exactly what to do.
In 4 weeks.

Shahar Parush

Personal online coaching anywhere in Israel - for people who go to the gym but still don't feel like they belong there.

Services

Choose your path

Foundation

4 weeks to know what you're doing

The first step for everyone who joins coaching - 4 weeks, no monthly minimum, real accountability. ₪299 fully credited when you upgrade.

First step

Foundation - 4 weeks

₪299 One-time · No monthly minimum
Custom 3-day/week program in the app So you do not walk in guessing what to do.
4 weekly check-ins So a quiet week does not turn into a month away.
45-min kickoff (Google Meet / in person) So week 1 is not guesswork.
Calorie + macro targets (how much protein, carbs and fat per day) So you are not copying someone else's diet.
Bonus: First Week at the Gym guide How to walk in, ask for a machine, and what to do if it is taken.
Included: resource library on the site Workouts, exercises, and articles you can open after the session too.

Market-value total: ~₪1,400 · Price: ₪299

Price sources in the market comparison. ₪299 is about one in-person session in Haifa - here you get 4 weeks.

₪299 fully credited to month 1 of any monthly tier - within 7 days of completion.

₪299 today → Standard month 1 feels like ₪200 (₪499 minus credit). Basic feels like ₪100.

Foundation Program Not sure? Compare all tiers

What happens each week?

Kickoff + basics

Program goes live in the workout app, movement foundations, first app check-in.

Why Foundation? · Market comparison

Israeli market averages (2025–2026) - service types people compare, not brand names.

Feature Coach Parush · Foundation App / VOD Plan only Full coaching (market avg.)
Entry price ₪299 / 4 weeks ₪42–200/mo ₪200–510 one-time ₪500–800 consult + ₪590–850/mo
Personal coach לא
Weekly app check-in 4 check-ins Limited / none
Video form review 1 review
Personal nutrition Calorie + macro targets General tips
Monthly minimum None · 4 weeks only Month-to-month None Often 3+ months
Built for people who feel lost at the gym Core focus Generic Varies Not always

Swipe sideways to see all service types

Sources: 2025 market guide (Ofek Zaramati), Spetz, leading coach sites. Average prices - may vary.

Ready to start? Foundation is the first step.

Online coaching

Monthly tiers

Everyone starts with Foundation - then picks a monthly tier. 3-month minimum applies to monthly tiers only.

All tiers - program in the workout app, communication and check-ins through the app.

Basic

Plan + tracking

You train consistently - need a plan + accountability, and build your own meals from your numbers

₪399
per month · 3-month minimum

Want a full meal plan? Standard - ₪499

✓1 consultation per month (~45 min, Google Meet)
✓Custom monthly training plan + monthly update
✓Personal calorie + macro targets - you build your own meals
✓Weekly app check-in
✓Communication through the workout app
✕Full meal-by-meal plan
✕Video form checks
Build your free program
Most popular
Standard
Includes full personal nutrition

Full personal coaching

You want training and nutrition handled for you - full coaching without VIP

₪499
per month · 3-month minimum

After Foundation - month 1 feels like ₪200

✓Consultation every 2 weeks (~45 min, Google Meet)
✓Custom plan + ongoing updates
✓Full meal plan (meals + portions)
✓Weekly app check-in
✓Progress tracking + adjustments
✓Ad-hoc video form checks when you send a video
★Maximum 10 clients only
Build your free program
VIP

VIP coaching

You want close support - weekly calls, daily nutrition, limited spots

₪899
per month · 3-month minimum
✓Everything in Standard
✓Weekly consultation (Google Meet)
✓Daily nutrition tracking - log meals, feedback on business days
★Maximum 2 clients only
Check availability

Availability & response times

Response within 48 hours · Sun–Thu 09:30–21:00 · communication through the workout app (WhatsApp for quick questions)

  • Foundation - Weekly check-in · ~45 min kickoff consult
  • Basic - Monthly consultation · response within 48 hours
  • Standard - Consultation every 2 weeks · response within 48 hours
  • VIP - Weekly consultation + daily nutrition review (feedback on business days) · response within 48 hours

Full policies

Haifa & Carmel

In-person training

Intro session at FitBox for ₪150, then training at home or in the gym - secondary to online coaching, for local clients.

FitBox Haifa · First step

Intro session

A real one-hour first workout - not a sales talk. We check movement, goals, and how you like to train. If it fits, we continue. If not, no hard feelings.

₪150 first session only

One-time, new clients only. No commitment, no punch card. Regular session: ₪275.

Book an intro session Ask on WhatsApp
At home

At-home personal training

I come to you - no commute, no waiting. Full professional training in the comfort of your home.

₪350 per single session

Weekly plan: ₪300/session (save ₪50). Monthly ₪1,200.

Book a session
FitBox Haifa

Gym personal training

Personal training at FitBox - professional equipment, focused environment, results that speak for themselves.

₪275 per single session

Intro session ₪150 for new clients. Regular session ₪275. Punch cards and memberships below cost less per session.

Book a session

Gym punch card

Buy several sessions up front and use them within 3 months. The more you buy, the lower the price per session.

  • 3 sessions

    Pay ₪720 up front

    Save ₪35 vs a single session

    ₪240 per session
  • 6 sessions

    Pay ₪1,410 up front

    Save ₪40 vs a single session

    ₪235 per session
  • Best value

    12 sessions

    Pay ₪2,400 up front

    Save ₪75 vs a single session

    ₪200 per session

Valid 3 months. Sessions with me at FitBox.

Weekly gym membership

A reserved weekly slot with me. Charged automatically each month - cheapest if you train consistently.

  • Once a week

    ₪916 per month

    Save ₪46 vs a single session

    ₪229 per session
  • Twice a week

    ₪1,600 per month

    Save ₪75 vs a single session

    ₪200 per session
  • Best value

    3 times a week

    ₪2,100 per month

    Save ₪100 vs a single session

    ₪175 per session

Your weekly hour is reserved. The monthly charge is automatic.

At-home training

I come to you in Carmel, Horev, and Ahuza.

  • Single session

    Pay per session

    No weekly commitment

    ₪350 per session
  • Best value

    Weekly plan

    ₪1,200 per month

    Save ₪50 vs a single session

    ₪300 per session

No commute to the gym. Monthly membership is charged automatically.

In-person · Haifa

Boxing & kickboxing for beginners

For anyone curious to try - at your pace, in-person at FitBox or at home. Below specialist combat coaches, with real experience from personal training with Tsach Harel.

₪225 per session

Boxing & kickboxing - in-person only · Not included in online coaching

Ask about combat training
One-time consult

Consultation meeting

Not sure if coaching is right? A separate option from the online coaching path - assessment, direction, and initial program outline.

Online

Google Meet

45–60 min · Assessment + direction

₪100
Book a consult
FitBox Haifa

In-person @ FitBox

60–90 min · Fitness assessment + goals

₪150
Book a consult

What's included?

  • Current situation, routine, and goals
  • Fit check for online or in-person coaching
  • Initial direction and recommended next step
  • Q&A - no pressure to commit

How it works

  1. Choose a format - Google Meet or in-person at FitBox
  2. Leave your details in the form and we schedule a time
  3. Focused assessment call - 45–90 min depending on format
  4. End with a clear picture - continue only if it feels right

Consult fee can be credited toward Foundation (online coaching) or in-person training packages.

About

Coaching that starts with listening

My mission is simple: take people who go to the gym and feel like they don't belong there - and make them feel like they finally do.

  • Attentive to your needs - not a generic program for everyone
  • Shows up with warmth and a smile - no pressure, no intimidation
  • Adapts the workout - safer, more enjoyable, at your pace

When I moved to Israel, the gym became my community - a bridge between cultures. 12 years as a CrossFit athlete, and about 6 years as a coach - including 3+ years at FitBox Haifa - a patient, professional approach for anyone who feels lost.

Before FitBox: CrossFit Nonstop and CrossFit Gym Ma'ayan Zvi.

Native English speaker - coaching in English and Hebrew.

6 years as a coach
12 years CrossFit

“Kind, approachable, professional.”

- Sahar S., Google review
וינגייט Wingate certified
FitBox FitBox certified
C4F C4F functional
השתלמות פעילות גופנית לנשים בהריון Pregnancy + CrossFit training
Reviews

What clients say

Patience, listening, and a plan built around you.

★★★★★
איש נעים ומקצועי מאד, מסביר בסבלנות ומוודא שהבנת כל דבר. התאים תוכנית במיוחד בשבילי, פשוט תענוג לעבוד ביחד.
שם טוב ורסנו
★★★★★
שחר הוא מאמן מאוד מקצועי ועזר לי רבות בלבנות תוכנית אישית שתואמת לי
Denny pearl
★★★★★
שחר בחור אדיב, נעים הליכות, מקצוען אמיתי ומקור להשראה, בין אם זה הסבלנות שלו או היכולת הקשבה, שמחתי לעבוד איתו ולהכיר.
Sahar Sabag
Instagram

@coachparush in action

Moments from coaching - calm, professional, personal.

FAQ

Questions & answers

What do I get for ₪299, and why is it worth it?

A custom 3-day/week app program, 4 check-ins, a kickoff, calorie and macro targets, the First Week at the Gym guide, and the resource library. Market pieces add up to about ₪1,400. The price is ₪299 - about one in-person session in Haifa, here you get 4 weeks. YouTube does not know your body, schedule, or injuries.

Does online coaching work for beginners?

Yes - especially for those who feel lost at the gym. You train in a comfortable environment, and I build the plan around what you have (gym, home, minimal equipment).

What if I miss a week?

Tell me in the check-in. We adjust the next week - no extra product, and no scramble to 'make it up'. A quiet week happens. The check-in exists for that.

Why is there a 3-month minimum?

Real results take time - 3 months is the minimum to see change and build lasting habits. But you start with Foundation (4 weeks) - no monthly minimum.

Is nutrition included? Which tier?

Foundation: calorie + macro targets. Basic: personal targets - you build your own meals. Standard and above: full meal plan (meals + portions). VIP: daily nutrition tracking (feedback on business days).

How much time per week?

Minimum 3 days, 45 minutes per session. Quality over quantity.

Do I need a gym membership?

Recommended but not required - I build the plan based on what you have access to.

Can I pause or cancel?

Foundation - one-time, ends after 4 weeks. 50% refund if cancelled before week 2 starts. Monthly tiers - 3-month minimum; one pause up to 2 weeks allowed (extends commitment). After 3 months - month-to-month with 7 days notice before the next billing cycle.

What if we don't click after the first week?

There's no obligation after Foundation. If the first week doesn't feel right - we talk and find what works for you, without pressure.

How do we communicate between sessions?

Through the workout app - your program, messages, and check-ins live there. WhatsApp for short questions.

What is Foundation and what happens after?

4 weeks of custom plan, weekly app check-ins, and calorie and macro targets. At the end - choose whether to continue to a monthly tier. ₪299 fully credited to month 1.

Never tried boxing - is this for me?

Yes - that's exactly the audience. Boxing & kickboxing for beginners, in-person in Haifa, at your pace.

How much is the intro session?

₪150 at FitBox, first session only. One-time, new clients only. No commitment, no punch card. A regular gym session is ₪275.

How much is a gym session or a home session?

Personal training at FitBox: ₪275 per session. At-home personal training: ₪350 per session.

Is boxing included in online coaching?

No. Boxing and kickboxing are in-person only, ₪225 per session, at FitBox or at home. Not included in online coaching.

How much is a consult?

₪100 on Google Meet (45-60 minutes, assessment and direction). ₪150 in person at FitBox (60-90 minutes, fitness assessment and goals).

Does a consult require me to continue?

No. Q&A with no pressure to commit, and you continue only if it feels right. The consult fee can be credited toward Foundation (online coaching) or in-person training packages.

Contact

Ready to start?

A 2-minute quiz with a program outline and a first week - then start Foundation right away. A short call is available if you need it - optional.

Build your free program - 2 minutes

Answer a few questions, get a program outline and a first week you can use tomorrow - then continue to payment if it fits.

  • Short quiz - program outline and first week
  • Pay ₪299 - Foundation program, 4 weeks
  • Book your kickoff - after purchase, on my calendar
Build your free program

No commitment · You can start without a call

Walk in knowing what to do.

2-min quiz, a program outline and a first week, then Foundation at ₪299. A short call only if you want one.

Foundation Program Build your free program - 2 min