Plan + tracking
You train consistently - need a plan + accountability, and build your own meals from your numbers
Want a full meal plan? Standard - ₪499
Personal online coaching anywhere in Israel - for people who go to the gym but still don't feel like they belong there.
You walk into the gym, feel like everyone is watching, and don't know what to do first. It is not a motivation gap - you need someone who knows you, and a plan that fits your body and your week.
You show up - that's already the hardest part. But inside, it feels like everyone knows something you don't. Nobody's watching your form, and there's nobody you can ask. You don't need more courage - you need someone who sees you.
Work, kids, unpredictable hours. A missed week turns into a month, then you're starting from zero again. You don't need to be harder on yourself - you need structure that adapts when life shifts.
An app gives you an exercise list. It won't answer when you're stuck at 7pm, won't match your equipment, and can't see if your form is right. Real coaching is the difference between "doing exercises" and "progressing safely."
"He doesn't work from a fixed format for everyone - when training is tailored personally, it becomes safer and more enjoyable."
- Ester P., client
That's exactly why I built Foundation - 4 weeks, no monthly minimum. See Foundation details
Articles, workouts, and terms - on gym confidence, online coaching, and Foundation.
Services
Choose your path
Build your free program, Foundation, then a monthly tier.
Short quiz, a program outline and a first week you can use tomorrow - no payment, no sales call.
4 weeks, ₪299, no monthly minimum - custom plan and weekly check-ins.
After 4 weeks - pick a monthly tier (Basic, Standard, or VIP). ₪299 fully credited to month 1.
The first step for everyone who joins coaching - 4 weeks, no monthly minimum, real accountability. ₪299 fully credited when you upgrade.
Market-value total: ~₪1,400 · Price: ₪299
Price sources in the market comparison. ₪299 is about one in-person session in Haifa - here you get 4 weeks.
₪299 fully credited to month 1 of any monthly tier - within 7 days of completion.
₪299 today → Standard month 1 feels like ₪200 (₪499 minus credit). Basic feels like ₪100.
Program goes live in the workout app, movement foundations, first app check-in.
Form adjustments in the app, confidence in core lifts, routine that fits your day.
Program tweaks, calorie and macro targets applied.
Final check-in, progress summary, upgrade path to monthly tier with ₪299 credit.
Israeli market averages (2025–2026) - service types people compare, not brand names.
| Feature | Coach Parush · Foundation | App / VOD | Plan only | Full coaching (market avg.) |
|---|---|---|---|---|
| Entry price | ₪299 / 4 weeks | ₪42–200/mo | ₪200–510 one-time | ₪500–800 consult + ₪590–850/mo |
| Personal coach | לא | |||
| Weekly app check-in | 4 check-ins | Limited / none | ||
| Video form review | 1 review | |||
| Personal nutrition | Calorie + macro targets | General tips | ||
| Monthly minimum | None · 4 weeks only | Month-to-month | None | Often 3+ months |
| Built for people who feel lost at the gym | Core focus | Generic | Varies | Not always |
Swipe sideways to see all service types
Sources: 2025 market guide (Ofek Zaramati), Spetz, leading coach sites. Average prices - may vary.
Ready to start? Foundation is the first step.
Everyone starts with Foundation - then picks a monthly tier. 3-month minimum applies to monthly tiers only.
All tiers - program in the workout app, communication and check-ins through the app.
You train consistently - need a plan + accountability, and build your own meals from your numbers
Want a full meal plan? Standard - ₪499
You want training and nutrition handled for you - full coaching without VIP
After Foundation - month 1 feels like ₪200
You want close support - weekly calls, daily nutrition, limited spots
Response within 48 hours · Sun–Thu 09:30–21:00 · communication through the workout app (WhatsApp for quick questions)
Intro session at FitBox for ₪150, then training at home or in the gym - secondary to online coaching, for local clients.
A real one-hour first workout - not a sales talk. We check movement, goals, and how you like to train. If it fits, we continue. If not, no hard feelings.
One-time, new clients only. No commitment, no punch card. Regular session: ₪275.
Book an intro session Ask on WhatsAppI come to you - no commute, no waiting. Full professional training in the comfort of your home.
Weekly plan: ₪300/session (save ₪50). Monthly ₪1,200.
Book a sessionPersonal training at FitBox - professional equipment, focused environment, results that speak for themselves.
Intro session ₪150 for new clients. Regular session ₪275. Punch cards and memberships below cost less per session.
Book a sessionBuy several sessions up front and use them within 3 months. The more you buy, the lower the price per session.
3 sessions
Pay ₪720 up front
Save ₪35 vs a single session
6 sessions
Pay ₪1,410 up front
Save ₪40 vs a single session
12 sessions
Pay ₪2,400 up front
Save ₪75 vs a single session
Valid 3 months. Sessions with me at FitBox.
A reserved weekly slot with me. Charged automatically each month - cheapest if you train consistently.
Once a week
₪916 per month
Save ₪46 vs a single session
Twice a week
₪1,600 per month
Save ₪75 vs a single session
3 times a week
₪2,100 per month
Save ₪100 vs a single session
Your weekly hour is reserved. The monthly charge is automatic.
I come to you in Carmel, Horev, and Ahuza.
Single session
Pay per session
No weekly commitment
Weekly plan
₪1,200 per month
Save ₪50 vs a single session
No commute to the gym. Monthly membership is charged automatically.
Map, Carmel / Horev / Ahuza, and beginner boxing - more detail on the Haifa page.
For anyone curious to try - at your pace, in-person at FitBox or at home. Below specialist combat coaches, with real experience from personal training with Tsach Harel.
Boxing & kickboxing - in-person only · Not included in online coaching
Ask about combat trainingNot sure if coaching is right? A separate option from the online coaching path - assessment, direction, and initial program outline.
Consult fee can be credited toward Foundation (online coaching) or in-person training packages.
My mission is simple: take people who go to the gym and feel like they don't belong there - and make them feel like they finally do.
When I moved to Israel, the gym became my community - a bridge between cultures. 12 years as a CrossFit athlete, and about 6 years as a coach - including 3+ years at FitBox Haifa - a patient, professional approach for anyone who feels lost.
Before FitBox: CrossFit Nonstop and CrossFit Gym Ma'ayan Zvi.
Native English speaker - coaching in English and Hebrew.
“Kind, approachable, professional.”
- Sahar S., Google review
Patience, listening, and a plan built around you.
איש נעים ומקצועי מאד, מסביר בסבלנות ומוודא שהבנת כל דבר. התאים תוכנית במיוחד בשבילי, פשוט תענוג לעבוד ביחד.
שחר הוא מאמן מאוד מקצועי ועזר לי רבות בלבנות תוכנית אישית שתואמת לי
שחר בחור אדיב, נעים הליכות, מקצוען אמיתי ומקור להשראה, בין אם זה הסבלנות שלו או היכולת הקשבה, שמחתי לעבוד איתו ולהכיר.
Moments from coaching - calm, professional, personal.
A custom 3-day/week app program, 4 check-ins, a kickoff, calorie and macro targets, the First Week at the Gym guide, and the resource library. Market pieces add up to about ₪1,400. The price is ₪299 - about one in-person session in Haifa, here you get 4 weeks. YouTube does not know your body, schedule, or injuries.
Yes - especially for those who feel lost at the gym. You train in a comfortable environment, and I build the plan around what you have (gym, home, minimal equipment).
Tell me in the check-in. We adjust the next week - no extra product, and no scramble to 'make it up'. A quiet week happens. The check-in exists for that.
Real results take time - 3 months is the minimum to see change and build lasting habits. But you start with Foundation (4 weeks) - no monthly minimum.
Foundation: calorie + macro targets. Basic: personal targets - you build your own meals. Standard and above: full meal plan (meals + portions). VIP: daily nutrition tracking (feedback on business days).
Minimum 3 days, 45 minutes per session. Quality over quantity.
Recommended but not required - I build the plan based on what you have access to.
Foundation - one-time, ends after 4 weeks. 50% refund if cancelled before week 2 starts. Monthly tiers - 3-month minimum; one pause up to 2 weeks allowed (extends commitment). After 3 months - month-to-month with 7 days notice before the next billing cycle.
There's no obligation after Foundation. If the first week doesn't feel right - we talk and find what works for you, without pressure.
Through the workout app - your program, messages, and check-ins live there. WhatsApp for short questions.
4 weeks of custom plan, weekly app check-ins, and calorie and macro targets. At the end - choose whether to continue to a monthly tier. ₪299 fully credited to month 1.
Yes - that's exactly the audience. Boxing & kickboxing for beginners, in-person in Haifa, at your pace.
₪150 at FitBox, first session only. One-time, new clients only. No commitment, no punch card. A regular gym session is ₪275.
Personal training at FitBox: ₪275 per session. At-home personal training: ₪350 per session.
No. Boxing and kickboxing are in-person only, ₪225 per session, at FitBox or at home. Not included in online coaching.
₪100 on Google Meet (45-60 minutes, assessment and direction). ₪150 in person at FitBox (60-90 minutes, fitness assessment and goals).
No. Q&A with no pressure to commit, and you continue only if it feels right. The consult fee can be credited toward Foundation (online coaching) or in-person training packages.
A 2-minute quiz with a program outline and a first week - then start Foundation right away. A short call is available if you need it - optional.
Answer a few questions, get a program outline and a first week you can use tomorrow - then continue to payment if it fits.
No commitment · You can start without a call
2-min quiz, a program outline and a first week, then Foundation at ₪299. A short call only if you want one.